Sara El Dallal Bio

Sara El Dallal

Co-Chair, Arts, Culture, and Education Committee
AmCham Abu Dhabi  


Country Director
AMIDEAST / United Arab Emirates

Sara is an accomplished and results-driven professional with 17+ years of experience in education program management, marketing, and counselling. Sara completed course work for a Master of Arts in Counselling at Haigazian University in Beirut, and she holds a Bachelor of Arts in Psychology with a Minor in Public Administration from the American University of Beirut. Sara also has a professional diploma in Digital Marketing in Strategy and Planning.

Sara is currently serving as the AMIDEAST/UAE Country Director. She has also worked with international companies with a focus on the Education sector such as Microsoft where she utilised marketing mechanisms and working with partners and different stakeholders to enhance the digital transformation journey of different educational entities in the region. She has focused on working on different programs targeting educators, students, and education decision makers. 

Sara also worked on multiple US State Department programs. She served as the EducationUSA program manager and advisor for 6 years through the AMIDEAST office in Lebanon where she worked on multiple scholarship programs in addition to managing the EducationUSA program. She has extensive experience in the MENA region with a focus on Lebanon and gulf countries. Sara led multiple programs and tasks in a high pressure and time sensitive environment. She has been recognized by the management for extraordinary client focus, detail orientation, industry knowledge, and a “does what it takes” attitude to “deliver exceptional customer service.” Sara has also won several awards throughout her career from Microsoft, the US State Department, US Embassy, Lebanon and the “Amideast Presidential Award”. Sara has successfully built different partnerships in the education sector especially in the field of using technology in the classroom and facilitating the educational journey for students.

Her areas of expertise include Team Leadership & Coaching, International Education, Digital Marketing, Program Management, Community Outreach, Research & Development, Counselling & Academic Advice, Intercultural Communication and forming partnerships.